Land Mobile Radio (LMR) has long been the preferred communication network for a variety of industries that dispatch vehicle fleets or have mobile workforces including public safety as well as construction, utilities, hospitality and transportation. Over the years, these systems have evolved from traditional two-way radios and walkie-talkies to now operating over IP and cellular networks.

One of the limitations of traditional LMR systems is the coverage of the networks. The short range frequencies for private radio require users to be in range for traditional radios to work. While customers may link together the digital trunked systems to increase coverage, the capital investment of deploying such an extensive infrastructure can be substantial. Push-to-talk over Cellular (PoC) removes this limitation and gives users almost unlimited range (national and even international coverage) without the need to develop and maintain a costly and complex network. In addition, the use of existing mobile devices can help organizations and governments save money and reduce their total cost of ownership (TCO) versus using LMR solutions.

The objective is to educate organizations and governments on the benefits of using PoC solutions over traditional LMR systems.

By 2016 Frost & Sullivan